Jim Cash III

Owner

Jim is proud to continue his family's legacy of love as a fourth generation jeweler. As the jewelers of his family before him, he continues to strive for excellence and instills integrity in his business. When he is not working, Jim enjoys spending time with his family on Beaver Lake, in Colorado, or cheering on the Kansas City Chiefs. Jim is also very proud of his two daughters, who assist him in the store while pursuing college, and his son, who he coaches little league flag football for.

Ashton Taylor

Fayetteville Manager

Ashton is the dedicated manager of The Diamond Center in Fayetteville and brings over four years of jewelry experience to the team. She believes that building strong, lasting relationships with her customers is just as important as the quality of the jewelry she helps them find. Outside of the store, she enjoys working out and spending time with her family.

Taylor Bishop

Fayetteville Personal Jeweler

Taylor is a dedicated member of The Diamond Center team who brings over 10 years of jewelry experience. She believes that love is at the heart of every engagement, and she takes pride in guiding customers to the perfect piece that symbolizes their story. Outside of work, Taylor enjoys volunteering in her community, attending church, and spending time outdoors.

Lainey Davis

Fayetteville Personal Jeweler

Lainey brings over eight years of retail experience to The Diamond Center. She believes that the personal experience while shopping is what truly makes each visit special, and she takes pride in helping customers find pieces that reflect their unique stories. Outside of work, Lainey enjoys spending time outdoors, exploring museums, and attending live music events—especially anything related to Taylor Swift.

Summer Branham

Fort smith manager

Summer is the store manager at our Fort Smith location and brings over 10 years of jewelry experience to her role. She has a genuine passion for creating personal, meaningful connections with customers and takes pride in helping each person feel confident and cared for during their visit. When she’s not at the store, Summer enjoys spending quality time with her family, which reflects the warmth and attentiveness she brings to her work every day.

Shasta Cole

fort smith personal jeweler

Shasta is a valued member of our team with 8 years of jewelry experience and a true love for what she does. She especially enjoys hearing couples’ love stories and helping them find pieces that celebrate their most meaningful moments. Outside of work, Shasta loves spending time with her family, and that sense of connection and care shines through in the way she builds relationships with every customer she helps.

Grace Robken

Fort Smith personal jeweler

Grace has spent 15 years helping couples create beautiful memories with diamonds and precious gemstones, and building lifelong relationships has always been her favorite part of the experience. She loves celebrating every milestone, from a first heart necklace to a couple’s 50th golden wedding anniversary, making each moment feel truly special. With a background in art and a passion for design, Grace brings a creative eye to crafting unique, one-of-a-kind jewelry pieces for guests at Diamond Center in Fort Smith. Outside of work, her greatest joy is sharing life with her husband of 51 years, Phil, along with their sons and cherished grandchildren.